If you’re interested in niche marketing, but you want something popular and interesting, finding the latest trends is as easy as visiting a website.  Google Trends at www.google.com/trends/ will show you what’s being searched the most today (although you can change the date).  The real value in Google Trends is that you can input your keywords in the search bar to see how searches have increased, decreased or spiked over time. 

For example, searching for “recession tips” obviously generates a huge spike through the last quarter of 2008 and throughout 2009.  Even now, it’s still an incredibly popular topic.  Some keywords have longer staying power, such as “saltwater aquarium” where search volume has stayed relatively the same throughout the last 3 years.

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