But trust me – they’ll love you for it!
You see, you’ve probably created a niche product that’s somewhat similar to the existing products out there (and that’s not a bad thing!) – it’s like the old saying, “there is nothing new under the sun”. But you’ve probably added something extra, or a different method, unique tips or strategies to make your own product more complete, more timely, etc.
Now here’s what you do – you find competitors in your niche by searching Google for your chosen keywords. What you may find, as I show in my book, is that there’s a good deal of “competition” out there that isn’t really competing with you. Many of them are shopping sites that happen to have a small category dealing with your particular niche. Sites like these are easy to out-rank for your best keywords.
Planning Your Joint Venture Strategy
Once you find your REAL competition, you’ll want to talk to them about working together with a possible joint venture strategy. Joint ventures, or JV’s as they’re known in the marketing world, are a great way to get added exposure for your products while promoting something worthwhile to your audience as well.
How to Request a Joint Venture
But how, exactly should you approach someone about doing a joint venture? Yaro Starak of Entrepreneurs-Journey.com (a blog which you really should add to your favorites and read often!) has a great primer on how NOT to go about asking for a joint venture. And he should know – because he’s a pretty popular guy in the marketing world and gets hundreds of JV requests constantly.
Yaro’s advice on doing joint ventures is spot-on both in what to avoid and how to open up even for a future JV.
And if you’re at all uneasy about promoting someone else’s product to your email list or customer base – look at it this way. If all people are hearing about from you is how great your product is, they’re going to start wondering if everything is true – and searching the web to compare your product and see what else is out there. You might as well beat them to it and promote something equally useful or unique that they might enjoy.
This way, it’s a win-win for you, your audience and your JV partner! Try it – it works INCREDIBLY well.
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